You can find our previous Privacy Notice, effective Mar 29, 2024, here.
Leyi Classic Games develops and publishes mobile games for the web and mobile devices. This Privacy Notice
describes the ways Leyi Classic Games ("Studio," "us," "our," or "we") collects, stores, uses, discloses,
or otherwise processes personal information of our users ("users" or "you") in connection with
products or services that directly post or link to this Notice.
Additionally, this Notice describes the rights and choices concerning your information that may apply to you.
Leyi Classic Games, having its registered address at 8F-9F, West Tower, Baidu International Building, No. 8 Haitian 1st Road,
Nanshan District, Shenzhen China, is the data controller responsible for the processing of personal information
in connection with our Services.
Section 1
Personal Information We Collect and How We Collect It
When you interact with or use our Services, we may collect personal information about you. Sometimes
we collect personal information automatically when you interact with our Services, and sometimes we collect
personal information directly from you when you use our Services. At times, we may also collect personal information
from other sources and third parties, including other players.
Information We Collect From You Directly
Registration Information
We may offer you the option to complete a user profile that is visible to other Studio users ("Account").
If you create an Account, you provide us your name, a username, e-mail address, a password, and other information
that helps us confirm that it is you accessing your Account. Your Account may be used to publicly identify you as part
of social features of the Services, including user-to-user interaction, chat or messaging functionality, public leaderboards,
head-to-head competition, and similar features.
Address Book Information
We may offer you the ability to choose to import your contacts or manually enter e-mail addresses so that you can locate
your contacts and invite them to join you in the Services. If you choose to import contacts or manually enter e-mail addresses,
we may store those contacts for purposes of helping you and your contacts make connections through our Services.
Payment Information
When you order any good or service through the Services, including any virtual currency or virtual good, we collect certain
non-financial transaction information related to these purchases, including what you purchased, the price, and the date.
In-app purchase transactions are processed by third-party payment processors such as Apple, Google, or Amazon.
Information Collected by or Provided to Customer Support
When you ask for assistance from our Customer Support team, we collect and store the contact information you provide,
information about your gameplay or activity on the Services, and your username or ID number. We also store the correspondence
and information within the correspondence that you choose to share with us.
Communication Preferences
We collect information about your interests and communication preferences that you choose to provide,
such as when subscribing to news or alerts.
Surveys, User Research Projects, Competitions, and Promotional Events
If you choose to participate in surveys, user research projects, competitions, promotional events, or similar activities,
we may collect your contact information, shipping or billing information, opinions, responses, photos, screen captures,
audio or video recordings, and other information that you provide for the relevant activity.
Information We Collect Automatically
Technical and Usage Information
We use cookies and other similar technologies to collect technical information about your mobile device or computer system,
including IP address, mobile device ID, operating system version, and usage statistics about your interactions with the Services.
We may also infer your approximate geographic location based on your IP address.
Social Media Information
If you sign into the Services with Facebook Connect, we may collect information visible via your Facebook account such as:
your first and last name, Facebook ID, profile picture or URL, and list of Facebook friends.
Information We Collect From Other Sources
We collect or receive information from other Service users who upload email contacts, third-party information providers such as
digital advertising companies, and social networking sites. We may combine this information with information collected directly from you.
Sensitive or Special Categories of Information
We typically do not request or seek to elicit sensitive or special categories of information other than account access credentials.
However, you may choose to provide such information in connection with certain interactions described above, including when contacting Customer Support.
Information You Choose to Share on the Services
Some Services provide chat rooms, messaging services, community forums, and similar features. Personal information you voluntarily choose
to display on publicly available portions of the Services may become publicly available and may be collected and used by others.
Section 2
How We Use Your Information
We use information collected through our Services for purposes described in this Notice or disclosed to you in connection with our Services.
Service Delivery
- Create your Service accounts and allow access to our Services.
- Identify and suggest connections with other Studio users.
- Operate and improve our Services.
- Understand your preferences and enhance your experience.
- Respond to comments and provide customer service.
- Provide and deliver products and services you request.
- Send confirmations, invoices, notices, updates, alerts, and administrative messages.
- Conduct surveys, user research projects, competitions, and promotional events.
- Prevent fraud or potentially illegal activities and enforce our Terms of Use.
- Enable communications with other users.
Marketing and Advertising
- Deliver and target advertising, marketing, and promotional information.
- Communicate with you about promotions, contests, rewards, and upcoming events.
Research and Development
- Create aggregate or anonymous information for research and development.
- Link or combine information from third parties to improve our Services.
- Analyze user research and survey responses to gain insights and develop new products.
Compliance and Protection
- Comply with applicable laws, lawful requests, and legal processes.
- Protect rights, privacy, safety, and property.
- Audit internal processes for compliance.
- Prevent, identify, investigate, and deter fraudulent or illegal activity.
Email or Push Notifications
We may send email or push notifications regarding game updates, service-related notices, and,
where permitted, marketing communications. You may opt out through unsubscribe links or device-level settings.
We may also deidentify or anonymize your information and use such deidentified information for any lawful purpose,
while maintaining it in deidentified form and not attempting to re-identify it except where necessary to validate our processes.
Section 3
Disclosure of Your Information
We disclose personal information, including information that may be considered sensitive under applicable law,
to the categories of third parties below for the specified purposes.
Summary of third-party disclosure categories, purposes, and personal information involved.
| Category of Third Parties |
Purpose(s) of Disclosure |
Categories of Personal Information |
| Service Providers |
Platform services, hosting, customer support, analytics, and marketing support. |
Identifiers; commercial information; internet or network information; location data; account access credentials; inferences. |
| Affiliates |
Operational support across parent, affiliate, and subsidiary entities. |
Identifiers; additional California customer records; commercial information; internet or network information; geolocation data; inferences. |
| Payment Processors |
Processing payments made through our Services. |
Identifiers; commercial information. |
| Your Specified Recipients |
Disclosure to individuals or other third parties, or publicly, with your consent or at your direction. |
Identifiers; additional California customer records; commercial information; internet or network information; geolocation data. |
| Advertising Partners |
Selecting and serving relevant advertisements and supporting marketing efforts. |
Identifiers; commercial information; internet or network information; geolocation data; inferences. |
| Government Entities / Law Enforcement |
Compliance and protection purposes as permitted or required by law. |
Identifiers; internet or network information; geolocation data. |
We also disclose information to professional advisors such as lawyers, auditors, bankers, and insurers where necessary,
and may transfer information in connection with mergers, acquisitions, reorganizations, bankruptcies, or similar events.
Section 4
Online Advertising
Interest-Based Advertising
To the extent we display advertising in our Services, and with your consent where required,
we disclose or allow online advertising networks, social media companies, and other third-party services
to collect information about your use of our Services over time.
- Device make, model, and operating system.
- Screen size, orientation, audio volume, and battery-related device properties.
- Carrier, network connection type, speed, and locale settings.
- IP address and browser user-agent.
- Keywords and city- or country-level location data.
- Advertising ID such as IDFA or GAID.
Social Media Widgets / Plugins
Our Services may include social media widgets or plugins that may recognize you, collect information about your visit,
and set cookies or other tracking technologies.
Cross-Device Linking
We or our third-party partners may link your devices so that content you see on one device can result in relevant advertising on another.
Opting Out of Interest-Based Advertising
- Adjust device-level advertising and tracking settings.
- Visit www.aboutads.info/choices or www.youronlinechoices.eu where applicable.
- Use DAA AppChoices for iOS, Android, or Amazon devices where available.
- Use opt-out icons on advertisements where supported.
Electing to opt out will not stop advertising from appearing, but it may make ads less relevant.
Do Not Track
Some internet browsers may be configured to send Do Not Track signals. We currently do not respond to Do Not Track signals.
Managing Cookies
We use cookies to inform, optimize, and display ads based on your past visits to the Service and to tailor advertisements and content to you.
Section 5
Security of Your Information
We implement reasonable technical and organizational measures designed to protect the security of your personal information
against accidental or unlawful destruction, loss, change, or damage. However, no security system is impenetrable.
Section 6
Data Retention
We store data on servers in the United States or any other country in which the Studio, its affiliates, subsidiaries, agents,
contractors, or service providers maintain facilities. We retain personal information for as long as needed to provide Services,
comply with legal obligations, resolve disputes, enforce agreements, promote safety and integrity, and protect our rights and property.
Section 7
Children's Privacy
The Services are not intended for use by children under the age of 16. We do not knowingly collect personal information from children.
If you believe that we may have collected personal information from or about a child, please contact us.
Section 8
Third-party Websites and Services
The Services may contain integrations or links to third-party websites or services. By interacting with those third parties,
you provide information directly to them, and their privacy practices apply.
Section 9
Transfer of Personal Information Outside Your Country
We transfer information that we collect about you to other countries or jurisdictions where we or our service providers and vendors operate,
including the United States. Where required, we provide appropriate safeguards, including standard contractual clauses or other recognized safeguards.
Section 10
Managing Your Information
Subject to certain exemptions, you can manage information we receive about you. If you wish to review, change, correct, or withdraw consent
relating to information we have about you, please email gamesupport@leyinetwork.com.
If you would like us to delete your information, you may contact us and, where applicable, request deletion inside the app you are using.
We generally verify identity before processing such requests.
Section 11
Privacy Rights for Certain Non-U.S. Users
These provisions apply to residents of countries outside the United States that have enacted comprehensive privacy laws,
including the European Union General Data Protection Regulation and the United Kingdom Data Protection Act.
- Access and correct your personal information.
- Erase or restrict access to your information.
- Transfer your personal data.
- Object to or restrict processing.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with an appropriate regulator.
Section 12
Privacy Rights for Certain U.S. Users
This section applies to residents of U.S. states that have enacted comprehensive consumer privacy laws.
Summary of privacy rights available to certain U.S. users under applicable state privacy laws.
| Privacy Right |
Brief Details |
| Know and Access |
Request access to personal information and details about how we use and disclose it. |
| Request Deletion |
Request deletion of certain personal information collected from you. |
| Opt Out of Sale / Targeted Advertising |
Direct us not to sell, share, or process personal information for targeted advertising where applicable. |
| Non-Discrimination |
Exercise rights without unlawful discrimination. |
| Data Portability |
Request transmission of certain personal information to other entities where technically feasible. |
| Correct Inaccurate Information |
Request correction of errors or inaccurate personal information. |
| Limit Use of Sensitive Personal Information |
In certain circumstances, limit use of sensitive personal information. We generally do not collect such information other than account access credentials. |
| Opt Out of Automated Decision-Making |
Opt out in certain circumstances. We do not currently use profiling that produces legal or similarly significant effects. |
Additional Information for California Residents
California-specific summary of personal information categories, sources, business purposes, and disclosure categories.
| Category of Personal Information Collected |
Source(s) |
Business Purpose(s) for Collection |
Categories of Third Parties |
| Identifiers |
You or your device(s); advertising partners; affiliates. |
Service delivery; advertising; technical support; customer support; payment processing; analytics; research and development; marketing; fraud prevention; legal compliance. |
Service providers; affiliates; specified recipients; government entities / law enforcement; advertising partners shared for interest-based advertising. |
| Additional California Customer Records |
You or your device(s). |
Service delivery; analytics; research and development; marketing and advertising. |
Affiliates; specified recipients. |
| Sensitive Personal Information |
We do not intentionally collect or seek to elicit sensitive personal information other than account access credentials. |
Service delivery; fraud prevention; legal compliance. |
Service providers. |
| Commercial Information |
You or your device(s). |
Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance. |
Service providers; affiliates; specified recipients; payment processors. |
| Internet or Network Information |
You or your device(s). |
Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance. |
Service providers; affiliates; specified recipients; government entities / law enforcement. |
| Geolocation Data |
You or your device(s). |
Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance. |
Service providers; affiliates; specified recipients; government entities / law enforcement. |
| Inferences |
You or your device(s). |
Service delivery; advertising; analytics; research and development; fraud prevention; legal compliance. |
Service providers; affiliates. |
Section 13
Changes to this Notice
We may update this Notice to reflect changes to our data privacy practices. If we make any material changes,
we will notify you by reasonable means prior to the change becoming effective and will take additional steps as required by law.
Section 14
Contact Us
Our Data Protection Officer
You may contact us or our Data Protection Team at
gamesupport@leyinetwork.com
or at the address below for further information.
8F-9F, West Tower, Baidu International Building,
No. 8 Haitian 1st Road, Nanshan District,
Shenzhen China
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